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05 / 05 · Service

Area: Marketing & Design

SEO, GEO & AEO

A site prepared for Google and for AI answers.

  • Technical audit
  • Core Web Vitals
  • Content and search intent
Ask about this service See what's included

Google and AI assistants answer people's questions. Our job is to make your site a good answer: fast, clear, well structured and full of useful content. We do it with a method, measure what happens and adjust based on the numbers.

01 / 03

Technical SEO and measurement

Technical SEO is about Google being able to crawl, understand and show your site. We start with an audit (crawling, indexing, link architecture, redirects) and work on speed and Core Web Vitals, which matter to people and to search engines.

Structured data (Schema.org) helps machines understand what each page is. And we set up measurement from the start, with Search Console and analytics, so reports show what is happening, good or bad.

  • 01

    Technical audit

    We look at how Google crawls and indexes your site: errors, duplicate pages, redirects, sitemap and robots. You get a prioritised list of what to fix first.

  • 02

    Speed and Core Web Vitals

    We measure loading on phone and desktop and fix what weighs it down: images, scripts, fonts and server. A fast site is better for people and for search engines.

  • 03

    Structured data

    Schema.org and metadata that tell Google and AI who you are, what you sell and where you are: organisation, products, services, questions and answers.

  • 04

    Measurement and reports

    Search Console, analytics and AI-answer tracking in a single report. You see what moved, what didn't and what we do next.

What's included

  • Technical audit
  • Core Web Vitals
  • Schema.org

02 / 03

Content and authority

We decide what to write and what to fix based on data: keyword research, search intent and what your customers actually ask. Each page answers one question clearly, usefully and well structured.

Authority is built over time: mentions, links and presence on sites your audience reads. We do digital PR with judgement, without shortcuts Google may penalise.

  • 01

    Content and search intent

    We work out what people are looking for and where they are in their decision. We plan pages and articles that answer that, with clear structure and plain language.

  • 02

    Digital PR and authority

    Mentions and links from relevant sites help build authority. We work on content and outreach that make sense for your field and hold up over time.

What's included

  • Content and search intent
  • Digital PR

03 / 03

GEO and AEO: AI answers

More and more people ask ChatGPT, Gemini and Perplexity. GEO and AEO are about getting your site ready to be a good source in those answers: clear entities, objective content that is easy to cite, structured data and a recognisable brand.

We track mentions in AI answers and use AI in our own process (assisted audits, content analysis), always with human review. Nobody controls what AIs cite, so we talk about method and measurement, not promises.

  • 01

    GEO and AEO: AI answers

    We prepare content to be read and cited by assistants like ChatGPT, Gemini and Perplexity: direct answers, well-defined entities, clear sources. We track when and how your brand shows up in the answers.

  • 02

    AI in our process

    We use AI to move faster where it makes sense: assisted audits, grouping searches by topic, drafting structured data, analysing your content with RAG. Everything gets human review before it goes live.

What's included

  • GEO and AEO

It makes sense if you want…

  1. 01

    have a site Google can crawl, understand and show well.

  2. 02

    show up in ChatGPT, Gemini and Perplexity answers too.

  3. 03

    decide what to write and what to fix based on data, not hunches.

  4. 04

    a partner who explains what they do and shows the numbers as they are.

How we work

The Process

  1. 01

    Diagnosis

    Technical audit, analysis of your content and your competitors, and a definition of what we will measure.

  2. 02

    Plan

    We prioritise what to fix and create, by effort and likely impact, and agree the calendar with you.

  3. 03

    Execution

    Technical fixes, content, structured data and authority work, in short cycles.

  4. 04

    Measure and adjust

    Regular reports on what changed. What doesn't work we change; what works we reinforce.

Stack & method

  • Search Console
  • Ahrefs
  • Semrush
  • Screaming Frog
  • Lighthouse
  • GA4
  • Schema.org
  • Python
  • Ollama

Transparency

What we measure

  • Organic visibility

    Impressions, clicks and average positions in Search Console, by page and by topic.

  • Indexing and technical health

    Indexed pages, crawl errors and Core Web Vitals, before and after each fix.

  • Presence in AI answers

    We regularly check whether and how the brand is cited in ChatGPT, Gemini and Perplexity, for a set of questions agreed with you.

  • Organic conversions

    Contact requests, sales and other actions that come from search, tied to analytics.

FAQ

Questions, answered.

  • Nobody can promise that: positions depend on Google, your competitors and your market. What we do is work on everything that depends on us, measure and adjust.

  • It depends on the starting point, the competition and what needs fixing. Technical fixes can show within weeks; content and authority usually take months. We agree measurement milestones with you from the start, without promised deadlines.

  • SEO prepares the site for search engines such as Google. GEO (generative engine optimization) and AEO (answer engine optimization) prepare it to be used as a source in AI assistants’ answers. The basics are similar (a fast, clear site with useful content), so they are worked on together.

  • Generative Engine Optimization: preparing content so AI assistants (ChatGPT, Gemini, Perplexity) can understand it and cite it as a source. You can't control it, but you can make it easier. SEO is for search engines, AEO for direct answers and GEO for AI-generated answers; they share the same base: a fast site, clear content and structured data.

  • We use AI as a working tool (research, drafts, analysis), always with human review and editing. Nothing goes live without review.

  • By what we measure: Search Console, analytics and AI-answer tracking, before and after each change. We show the numbers as they are, including when they don't go up.

  • Yes. We structure each language version with its own URLs and hreflang tags, and we think the content through for each market, not just translated.

  • Content that works in search also serves social media and email, SEO data shows what people look for, and a fast page helps paid ads convert. That is why SEO works best connected to the rest of marketing.

  • Read access to Search Console and analytics, and a conversation about your business and your customers. With that we do the first audit.

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